The Western Way Showcase is a unique celebration of Australian western culture, bringing together horsemanship, rural lifestyle, fashion, entertainment and community in the spectacular surrounds of Gordon Country in Queensland’s Goomburra Valley.

Designed to showcase both the traditions and the evolving face of the western industry, the event features live horsemanship demonstrations, working cattle and stockmanship, western fashion, live music, food and entertainment, alongside carefully selected traders and brands from across the industry.

More than simply an event, The Western Way creates a platform for rural businesses, performers, horsemen and women, designers and communities to connect with a broader audience while celebrating the skills, people and lifestyle that define the Australian bush.

The Showcase also has a strong community focus, using the event to support rural charities including LifeFlight Foundation and The Common Ground Foundation.